Leverage Influencers for Awareness then Retarget for Monetization

When you’re just starting your e-commerce brand it’s daunting to put your finger on how to get exposure. If you’re thinking of running Facebook ads you probably have no list or pixel data to build a lookalike audience. Paying influencers have probably crossed your mind but seems like throwing money into a black pit. 

 

We’ve found the best way for a new brand to get started is by marrying these two channels together.  

1. Find micro-influencers who have your target demographic and align with your brand. Negotiate a package and ask them to put up your sponsored posts. 
   1. There’s no hack to finding influencers without paying for platforms like Upfluence so just search relevant hashtags and personally DM influencers for shoutouts.
   2. Send them a UTM link so you can track who came to your site from which specific influencers.
   3. Make your facebook pixels are working properly 
2. Retarget the traffic brought from the influencer with special offers. 
   1. If your influencer campaigns exposed your audience to your brand at a high level, perhaps you want to follow up with specific product offers, or even coupon codes. 
   2. If your influencers promoted individual products, it might be impactful to serve ads with those products, diving into features or value-props in your ads if your price point is $200+

 

Here’s an influencer campaign we did with SarahFunky who has a target audience for Vitacoin. Vitacoin is a handmade soap that includes soap for the hand, body, and hair all in one package.  We created a series of sponsored posts and stories. We retargeted all her traffic with a special travel case offer and was able to achieve a 7.7x ROAs.