March 11, 2020
Leverage Influencers for Awareness then Retarget for Monetization
When you’re just starting your e-commerce brand it’s daunting to put your finger on how to get exposure. If you’re thinking of running Facebook ads you probably have no list or pixel data to build a lookalike audience. Paying influencers have probably crossed your mind but seems like throwing money into a black pit. We’ve found the best way for a new brand to get started is by marrying these two channels together. Find micro-influencers who have...
