Trending Ecommerce Marketing Ideas During Coronavirus
There’s no need to further stress the toll coronavirus has had on the globe. We as a human race will persevere to be prosperous once again and here are some trending topics where you can make money with the right e-commerce idea behind it. “Homeschooling”: with schools closed indefinitely, many say education will regress but we believe it will transform. Our sister company Atomic Enrollment, has spoken to this transformation to online curriculums. This is an...
Post COVID-19 as an E-Commerce Brand: Experiential Loyalty Programs
Here in the heart of the pandemic in New York City, there is some glimmer of hope with hospitalization rates going down as of April 9th, 2020. As the smoke clears from this pandemic, we’ll see the bodies on the street when it comes to the economy. The good news for e-commerce is that more people will shop online for the next 6-12 months due to social distancing but you have to make sure your...
Does E-Commerce Have Coronavirus/COVID-19?
We are in a global pandemic and I’m not going to sit here and lie to you saying my clients or I are not feeling the pain. However, what I am going to tell you is amidst this chaos there lies some incredible opportunities to capitalize on for your e-commerce store right now and in the near future. As Warren Buffet says, Be fearful when others are greedy, and greedy when others are fearful The relationship...
Ecommerce Ads on Instagram/Facebook Ads the Right Way in 2020
Everyone knows at this point that facebook and instagram ads could be a goldmine for your ecommerce brand. However time and time again we either see companies dropping the ball whether they hired an agency or doing it in-house. It’s crazy how marketers don’t stick to the core fundamentals to run facebook ads. No one is going to buy your stuff if they never heard of you so stop trying to sell on the first impression! So...
Leverage Influencers for Awareness then Retarget for Monetization
When you’re just starting your e-commerce brand it’s daunting to put your finger on how to get exposure. If you’re thinking of running Facebook ads you probably have no list or pixel data to build a lookalike audience. Paying influencers have probably crossed your mind but seems like throwing money into a black pit. We’ve found the best way for a new brand to get started is by marrying these two channels together. Find micro-influencers who have...